During the 2018-2019 NFL season, BK creatives wanted to make custom team sandwiches for each of their cities. Unfortunately, their legal team did not. Original creative included a microsite of sandwiches with information about each, interactive polls on social media referencing match-ups and instagram stories breaking down all of the crazy ingredients. After three weeks of retouching 32 team builds, they only went live with one, Green Bay. It was sold in six stores around their city leading up to, during and after game 12 against Minnesota.
Regardless, this was still a fun project to be a part of. All team builds can be seen below, along with the Green Bay Whopper, it's menu board display and Instagram story. From there I picked two other burger builds to show the process for:
Digital menu board:
Chicago proces build:
Denver process build:
Remaining team builds: