TORO: 60V BATTERY EXPLORATION
Planit agency | DESIGN & LAYOUT
This series explored three distinct creative directions for Toro’s 60V battery-powered hand tools, each expressed through a set of four concepts. The work pushed the brand’s look and feel across different tonal spaces, from bold and iconic to legendary and heroic, all while weaving in human presence and dynamic storytelling. The goal was to position the 60V battery as more than just technology, but a symbol of power, endurance, and performance that consumers can see themselves commanding in the outdoors.
